Full Editorial
Here’s a little idea you don’t hear enough about: giving gifts… to yourself. Not because it’s your birthday. Not because you ticked everything off your to-do list. Just because you’re here, it’s summer, and you deserve something nice. Simple as that.
Now, if you happen to live somewhere in the Nordics — where the seasons rule everything and people take their quiet joy seriously — this hits even harder. After months of grey skies and bulky coats, summer arrives like a permission slip to enjoy life again. The sun’s out (until 11 pm), your shoes are optional, and there’s a collective agreement that you’re finally allowed to slow down. What better time to treat yourself?
It Doesn’t Have to Be Big to Be Brilliant
Self-gifting isn’t about spending everything you have left in your bank account. It’s about finding those small things that feel like a big hug – but in the form of an object. A new mug for your morning brew. That hand-poured candle you’ve picked up and put down three times. A new playlist, a fancy body wash, or five minutes alone on the balcony with a cinnamon bun. It counts.
Even something as simple as a solo cinema trip can feel like a real treat in the best way. Just book a seat, grab your popcorn, and let someone else do the storytelling. (And yes, a biograf gavekort tucked into your wallet “for future use” totally qualifies as self-care.)
Why It Works Especially Well in the North
Here in the Nordics, there’s a deep love of all things hyggelig, lagom, mysig — call it what you like. The art of comfort, balance, and atmosphere is practically a national sport. And that includes learning how to make yourself feel good without needing a reason.
A little wander through your local high street or shopping centre proves the point: shops are filled with those small joys you’re meant to pick up on a whim. Whether it’s a bottle of face mist, a perfect notebook, or a bag of liquorice you’ll finish before the bus arrives, it all adds up.
Pop into a place like Normal, and it’s practically impossible to leave empty-handed. If you’re feeling indecisive (or just like keeping future-you in mind), a Normal gavekort is a great thing to have in your back pocket – you know, for a rainy day.
Flowers from… Yourself? Yes.
One of the most underrated self-gifts ever? Flowers. Not the apologetic supermarket kind — we’re talking lush, fragrant, mood-lifting bouquets that make your home feel like it’s starring in a slow-living documentary. And no, you don’t need anyone else to send them. Just order them to your own address, with a card that says: “From me, to me. Keep thriving.” Bet they’ve never heard an order like that at the florist’s… But who cares?
You can also just use an Interflora gavekort, and before you know it, your flat suddenly smells like a wildflower meadow. That’s the kind of energy you want – and need.
You’re Allowed to Feel Good
So often we wait for milestones or permission to celebrate ourselves. But what if you didn’t need a reason? What if a Tuesday in July was enough? What if your afternoon coffee could come with a side of something lovely — just because you felt like it?
Whether it’s a small gift, a quiet moment, or a full-blown self-care afternoon, consider this your gentle reminder: joy doesn’t have to be earned. Sometimes, it just needs to be claimed.
