The Apparition

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  • Directed By: Todd Lincoln
  • Written By: Todd Lincoln
  • Release Date: August 24, 2012
  • Domestic Distributor: Warner Bros
  • Cast: Ashley Greene, Sebastian Stan, Tom Felton

Box Office Info:
Budget: $17 million Financed by: Dark Castle; German Federal Film Fund
Domestic Box Office: $4,936,819 Overseas Box Office: $4,690,673

The budget for The Apparition was $17 million and it was financed by Joel Silver’s Dark Castle and they received $1.2M from the German Federal Film Fund.  Warner Bros handled distribution, which was Joel Silver’s long standing studio home.  The Apparition completed filming in 2010 and WB first dated the pic for August 20, 2011 and then bumped it to September 9, 2011 before removing it from their calendar.  In April 2012, Warner Bros announced they were ending a 25 year relationship with Joel Silver and were finalizing a payout in return for most of his library (not including Dark Castle films).  Warner Bros eventually scheduled The Apparition for the end of summer dumping ground on August 24, 2012 and released the picture with the bare minimum of effort.

The delayed horror film was booked into only 810 theaters, with a modest P&A spend and bowed against 2016 Obama’s America, Premium Rush and Hit And Run.  The Apparition was not screened for critics (reviews that eventually posted were atrocious) and it placed outside the weekend top 10 at #12 with a mere $2,841,488.  The Apparition posted one of the largest second frame declines at 77.7% to $632,262 and it promptly lost most of its theater count.  The movie closed its domestic run with only $4,936,819.

Warner Bros distributed in the handful of overseas markets where the film received a theatrical release, pulling in just $4.6 million.  Despite receiving German investment, StudioCanal distributed The Apparition in Germany and dumped it in 33 theaters to all of $46,771.  After The Apparition, the final baggage from Dark Castle that Warner Bros had to deal with was The Factory, which they dumped straight to video, then the Stallone flop Bullet To The Head and the dud Getaway.

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  1. Notably, one of the last horror films released by WB itself before it chose to release them under the New Line Cinema name.

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