- Directed By: David Koepp
- Written By: David Koepp, John Kamps
- Release Date: August 24, 2012
- Domestic Distributor: Sony
- Cast: Joseph Gordon-Levitt, Michael Shannon, Dania Ramirez
Box Office Info:
|Budget: $32 million||Financed by: Sony|
|Domestic Box Office: $20,275,446||Overseas Box Office: $11,117,755|
Premium Rush was financed by Sony for $32 million and filming completed in 2010. Sony first dated the pic for January 13, 2012 and then delayed it to the slow end of summer frame on August 24. Premium Rush was the first studio vehicle designed for Joseph Gordon-Levitt and the release delay was likely about the additional exposure the actor would have from co-starring in The Dark Knight Rises just one month prior. Despite marketing material that looked like a cheesy throwback to light silly 80s action fare like Thrashin’, Premium Rush was well received by critics but tracking was poor and the pic was not expected to open over mid-single digits.
Premium Rush bowed against Hit And Run, The Apparition and the wide expansion of 2016 Obama’s America. It would also compete for auds with action holdover movies The Expendables 2, The Bourne Legacy and The Dark Knight Rises. Premium Rush was booked into 2,255 theaters and came in line with Sony’s very modest expectations with $6,030,164 — placing #8 for the slow weekend led by The Expendables 2. The pic declined 34.1% to $3,971,312 in its second weekend and then saw a 41.8% third frame drop to $2,311,414. The domestic run closed with $20,275,446.
Sony put the film out overseas to poor numbers and the offshore gross stalled at $11,117,755 and it went straight to video in Italy and a handful of smaller European markets. The worldwide total was $31.3 million and Sony would see returned about $17.2 million after theaters take their percentage of the gross, far below their P&A expenses and the budget would be all red.