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  1. I thought it didn’t get the money it deserved for pre-release promoting, after been retired from the video rental business with 3 stores with my biggest store doing a million plus a year I was a player at the Vegas video conventions for 10 years, Bullet at all the right elements except a deserving promotion budget. An audience has to be told that Bullet is the action movie they can’t miss, with movies like this hit my stores promoting a flick in store would make it a Hit because customers would ask what’s Hot this week and if Bullet came out while I still had my stores it would have been huge, like Resavore Dogs, all other stores went light on Dogs but I saw the screener and I knew that Dogs that only did a half a mill at the Box Office was going to be a smash hit so I went deep in copies and couldn’t keep it in for several weeks. There was many like this you just have to know a hit when you see it.

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