And So It Goes
- Directed By: Rob Reiner
- Written By: Mark Andrus
- Release Date: July 25, 2014
- Domestic Distributor: Clarius Entertainment
- Cast: Michael Douglas, Diane Keaton, Sterling Jerins
Box Office Info:
|Budget: $30 million||Financed by: Foresight Unlimited|
|Domestic Gross: $15,160,801||Overseas Gross: $10,151,586|
The budget for And So It Goes was $30 million and it was financed by Foresight Unlimited. They also pre-sold the rights to distributors in 2012, with the hope that film would tap into the success that The Best Exotic Marigold Hotel recently pulled in by attracting older audiences. Rob Reiner signed onto direct this hack work, who had been churning out rubbish for nearly two decades. New US distributor Clarius Entertainment acquired the pic and it was the second of three releases in 2014 (LEGENDS OF OZ: DOROTHY’S RETURN and BEFORE I GO TO SLEEP) which all did poor business. After its terrible first year, Clarius lost most of its capital and then rebranded itself as Aviron Pictures for the 2015 release of My All American.
And So It Goes was dated for July 25, 2014 and bowed as counter-programming to summer fare Lucy and Hercules. The picture had modest expectations by Clarius, which expected an $8 – $10 million opening. And So It Goes received awful reviews, which likely turned off its core audience and it was dead on arrival with $4,642,329 — placing #8 for the weekend. It fell a modest 29.7% in its second frame to $3,261,935 but then collapsed 63.1% in its third weekend to $1,204,696 when The Hundred-Foot Journey took aim at older auds and saw far more success. And So It Goes closed its domestic run with just $15,160,801. Major theater chains pay out less to independent distributors than the usual 55% that the major studios command (Regal Cinemas pays out just 34% for example) and after the theaters take their percentage of the gross, Clarius would see returned about $6M. This would not come close to covering the P&A expenses or their unreported acquisition cost.
The overseas cume for And So It Goes was a small $10,151,586 across numerous distributors.