- Rate Movie
- Directed By: Luke Greenfield
- Written By: Jennie Snyder Urman
- Release Date: May 6, 2011
- Domestic Distributor: Alcon (through Warner Bros)
- Cast: Ginnifer Goodwin, Kate Hudson, John Krasinski
Box Office Info:
|Budget: $35 million||Financed by: Alcon|
|Domestic Gross: $39,046,489||Overseas Gross: $21,137,332|
Hilary Swank’s production company 2S Films optioned the theatrical rights to Emily Giffin’s novel Something Borrowed and the sequel Something Blue. 2S was acquiring material as potential starring vehicles for Swank and had landed a first-look deal at Alcon Entertainment in June 2008, which fully financed Something Borrowed for $35 million. Alcon’s numerous overseas distribution partners handled the offshore release and the domestic release was handled through Alcon’s arrangement with Warner Bros — where Alcon pays for the P&A expenses and WB receives a fee for use of their distribution resources.
Swank eventually decided to produce the movie only and it was the fourth collaboration between her and Alcon after her acting jobs for The Affair of the Necklace (2001), Insomnia (2002) and PS I Love You (2007). John Krasinski and some of the cast were given a two-picture deal with Alcon, since they were expected to return for the sequel. After the underwhelming box office receipts, no sequel materialized and this would mark the last studio movie built around Kate Hudson, who had gone back to the generic rom-com well far too many times.
Something Borrowed was dated for May 6, 2011 over Mother’s Day weekend, which was a typical launching date for a rom-com and the marketing was indistinguishable from the hordes of other rom-coms. It served as counter-programming to Thor and also another romantic comedy opened Jumping the Broom. Reviews were terrible and it was tracking poorly, but Something Borrowed managed to open above expectations with a modest $13,945,368 — placing #4 for the weekend led by Thor. Any chance the picture had at breaking out ended the following weekend when Bridesmaids opened and Borrowed declined 50.7% to $6,872,221. The domestic run closed with a disappointing $39,046,489. Alcon would see returned about $21.4M after theaters take their percentage of the gross — leaving well over $10M in P&A costs in the red and the budget untouched by the theatrical receipts.
Something Borrowed was a non-performer overseas for the numerous distributors that picked up the rights and the numbers stalled at $21.1M. It premiered on TV in France and Italy.