Alex & Emma

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  • Directed By: Rob Reiner
  • Written By: Jeremy Leven
  • Release Date: June 20, 2003
  • Domestic Distributor: Warner Bros
  • Cast: Kate Hudson, Luke Wilson, Sophie Marceau

Box Office Info:
Budget: $30 millionFinanced by: Franchise Pictures; Epsilon Motion Pictures; Warner Bros (20%)
Domestic Gross: $14,218,698Overseas Gross: $1,150,199

alex & emma 2003
Alex & Emma was majority financed by Franchise Pictures after the notorious company received pressure from Warner Bros to develop films of releasable quality.  Franchise had a domestic distribution arrangement with WB and the studio was wasting their resources on expensive Franchise embarrassments like Ballistic: Ecks Vs. Sever, Fear dot com and Battlefield Earth.  So Franchise stepped up their game with Alex & Emma, which only received some of the worst reviews of 2003 and not some of the worst reviews of all time like much of their output.

Alex & Emma was budgeted at $30 million and Warner Bros agreed to pony up 20% of the costs.  Franchise Pictures co-financed with the German based Epsilon Motion Pictures.

Alex & Emma was the second studio vehicle for Kate Hudson, who had just toplined her first picture How to Lose a Guy in 10 Days, which hit it big at the box office just four months earlier.  This turkey also marked director Rob Reiner’s complete descent into hackdom, who had last directed the rom-com sludge The Story Of Us (1999) and would follow this project with a decade worth of critically reviled fluff.

Alex & Emma was dated for June 20, 2003 and positioned as counter programming to Ang Lee’s Hulk and the joke of a movie From Justin To Kelly also bowed.  It was dead on arrival with $6,111,074 — placing #7 for the weekend led by Hulk.  The film sank 57.1% in its second frame to $2,622,483 and then collapsed 74.7% to $663,486 and promptly lost most of its theater count.  Alex & Emma quickly disappeared from release with just $14,218,698.  Warner Bros would see back about $7.8 million after theaters take their percentage of the gross, far less than their P&A costs.

Alex & Emma played theatrically in a few markets overseas to only $1,150,199 across a few distributors.

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