Bad Company

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  • Directed By: Joel Schumacher
  • Written By: Jason Richman, Michael Browning
  • Release Date: June 7, 2002
  • Domestic Distributor: Disney (Touchstone)
  • Cast: Anthony Hopkins, Chris Rock, Peter Stormare

Box Office Info:
Budget: $70 million Financed by: Disney
Domestic Gross: $30,160,161 Overseas Gross: $35,817,134

Disney financed Bad Company for $70 million and it would mark the last major production to film inside the World Trade Center.  The expensive action/comedy was originally set as the mouse house’s Christmas 2001 release, but Disney pulled the movie off the calendar after the Sept 11 attacks.  When the decision to pull the movie was made, no advertising costs were lost as the campaign did not start yet, unlike the studio’s other movie with a terrorist subplot Big Trouble, which had already spent $6M.

Bad Company was eventually re-dated for June 7, 2002 and Disney allotted the picture $39M for an expensive domestic marketing blitz.  Buzz was soft and it received generally negative reviews.  Bad Company bowed against Divine Secrets of the Ya-Ya Sisterhood and pulled in a disappointing $11,007,367 — placing #4 for the weekend led by the holdover The Sum of All Fears.  It declined 46.6% in its second frame to $5,872,984 and then sank 63.8% in its third session to $2,127,963.  The domestic run closed with only $30,160,161.

The overseas numbers were about on par with the poor domestic gross and cumed $35,817,134.  The worldwide total was $65.9M and Disney would see returned about $36.2M after theaters take their percentage of the gross — which leaves much of the global P&A expenses in the red and the budget untouched by the theatrical receipts.  Since becoming a producer that specialized in big budget fare, Bad Company would mark Jerry Bruckheimer’s first box office flop.

In a quarter investor report Disney Chairman Michael Eisner noted the huge loss from the film, which offset profits from the animated hit Lilo & Stitch: ”Needless to say, failure like ‘Bad Company’ and, much less, ‘Reign of Fire,’ are the downsides of any quarter.

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