• Rate Movie
    [Total: 57 Average: 4.1]
  • Directed By: Julius Avery
  • Written By: Mark L. Smith, Billy Ray
  • Release Date: November 9, 2018
  • Domestic Distributor: Paramount
  • Cast: Jovan Adepo, Wyatt Russell, Mathilde Ollivier

Box Office Info:
Budget: $38 millionFinanced by: Paramount
Domestic Box Office: $21,704,844Overseas Box Office: $19,953,000

Screenwriter Billy Ray pitched Overlord in 2007 and the Bad Robot project was acquired by Paramount, but development was not fast-tracked until a decade later.  The budget for Overlord was $38 million and Paramount fully financed.   With most B-movie genre fare these days designated to low-budget productions (ie. Blumhouse) or sanitized mega-budget international co-productions (ie. The Meg), these once prevalent mid-budget B-movies have become rare in the corporate age — and will continue to be so, as long as audiences sit these theatrical releases out.

Paramount first dated Overlord for October 26, 2018 but pushed it back two weeks to November 9.  It was given a strong marketing push and primed for a price gouging IMAX rollout in about 300 locations.  Overlord bowed against Dr. Seuss’ The Grinch and would compete against the genre pic The Girl in the Spider’s Web for box office crumbs.  Reviews were lukewarm to positive, but tracking was pointing to a soft $10M – $13M start.

Overlord opened on the low end of expectations with $10,202,108 — placing #3 for the weekend led by The Grinch.  These types of one quadrant (young males) pictures are usually front-loaded and Overlord was no exception and sank 62.8% to $3,790,251 in its second frame and then plummeted 70.7% to $1,112,065 in its third session.  The domestic run closed with a poor $21,704,844.

The offshore run stalled at a terrible $19.9M.  The worldwide total was $41.6M and Paramount would see returned about $22M after theaters take their percentage of the gross — leaving eight figures worth of P&A expenses in the red and the budget at a loss.  Before Overlord, J.J. Abrams’ Bad Robot had not misfired at the box office since Morning Glory (2010).


Leave a Reply

Leave a Reply

Your email address will not be published. Required fields are marked *