Kin

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    [Total: 45 Average: 2.8]
  • Directed By: Jonathan Baker, Josh Baker
  • Written By: Daniel Casey
  • Release Date: August 31, 2018
  • Domestic Distributor: Lionsgate
  • Cast: Myles Truitt, Jack Reynor, Dennis Quaid, Zoë Kravitz, James Franco

Box Office Info:
Budget: $30 millionFinanced by: Lionsgate; No Trace Camping
Domestic Box Office: $5,718,096Overseas Box Office: $4,434,341

kin 2018
Kin was in development at 21 Laps, which was expanding directors Jonathan Baker and Josh Baker’s 2014 short film Bag Man into a feature.  No Trace Camping provided the initial financing.  The budget for Kin was $30 million and once the film was cast and in the late stages of pre-production, WME Global and Good Universe packaged the project and brought it to the 2016 Toronto International Film Festival to auction off to financiers and distributors.  Kin was a hot property that was sought after by Lionsgate, Universal, MGM, Sony and The Weinstein Company.  Lionsgate landed the project as a negative pickup, which was ready to begin filming the following month.

Lionsgate took some early footage to the American Film Market in November 2016 to drum up interest for overseas sales.  As per the mini-major’s financing model, pre-sales to offshore markets mitigated much of their risk on this turkey.  The price of the pre-sales were also contingent on Kin landing a domestic wide release in at least 2,000 theaters, otherwise if Lionsgate opted for a limited release or VOD premiere, distributors would pay far less for the rights.  Lionsgate booked the picture into 2,141 theaters, but dumped Kin over the sleepy Labor Day frame on August 31, 2018 with a small marketing campaign.  Only $3.67M were spent on TV ads (as per iSpotTV) and after other traditional means of P&A, the distribution expenses were reported to be a modest $15M.

Kin bowed against Operation Finale and the wide expansion of Searching.  Buzz was non-existent, reviews were awful and any hope this clunker had at launching a franchise ended when it pulled in just $3,035,618 — placing #12 for the weekend led by the holdover Crazy Rich AsiansKin sank a huge 73.5% to $804,401 in its second frame and then promptly lost most of its theater count.  The domestic run closed with only $5,718,096. Lionsgate would see returned about $3.1M after theaters take their percentage of the gross.

Kin was a non-performer overseas, where it cumed a mere $4.4M across numerous distributors.

3 Comments

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  1. What went wrong ? its time for real time investment analysis before any full production is in place. It should be contingent on a model risk analysis outcome. Its sad to see the cinema industry go the way of a sewing machine.

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