ACTION POINT

Action Point

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  [Total: 53 Average: 2]
  
  Genre(s): Comedy

• Directed By: Tim Kirkby
• Written By: John Altschuler, Dave Krinsky
• Release Date: June 1, 2018
• Domestic Distributor: Paramount
• Cast: Johnny Knoxville, Brigette Lundy-Paine, Susan Yeagley
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Box Office Info:

Budget: $19 million	Financed by: Paramount
Domestic Box Office: $5,059,608	Overseas Box Office: $44,055

In late January 2017, Paramount announced the Action Point project with a synopsis that sells itself: “Imagine Knoxville and his cohorts have irresponsibly designed and operate their own theme park. What could go wrong?”  Well, this 5th feature film effort between Johnny Knoxville and Paramount is getting a bit long in the tooth.  The budget for Action Point was a modest $19 million, which was fully financed Paramount and the production was moved to South Africa to reduce costs.

Paramount first dated Action Point for March 23, 2018 and then pushed it back to May 11 and finally settled on June 1.  Initial tracking was pointing to an opening near $10 million, but Paramount clearly did not have any faith in the picture and cut back on marketing.  The studio aired just 830 national TV spots going into release (as per iSpotTV) and did not bother to screen the movie for critics — not that bad reviews would dissuade Knoxville’s fanbase.  The reviews that eventually did post were terrible.

Action Point bowed against Adrift and Upgrade and was dead on arrival with $2,390,164 — placing #9 for the weekend led by Solo: A Star Wars Story.  Auds gave the pic a poor C+ cinemascore and it plunged 60.2% to $951,998 in its second frame.  Paramount pulled Action Point from theaters after just two weeks, leaving the picture with one of the shortest wide release runs from a major studio.  The domestic run closed with only $5,059,608.  Paramount would see returned about $2.7M after theaters take their percentage of the gross — barely even denting the modest P&A spend.

The only recorded offshore gross was from the UK, where it pulled in all of $44,055 and it was dumped straight to video in every market.