Keeping Up With The Joneses

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  • Directed By: Greg Mottola
  • Written By: Michael LeSieur
  • Release Date: October 21, 2016
  • Domestic Distributor: Fox 2000 (FOX)
  • Cast: Zach Galifianakis, Isla Fisher, Jon Hamm, Gal Gadot

Box Office Info:
Budget: $40 million Financed by: FOX; TSG Entertainment
Domestic Gross: $14,904,426 Overseas Gross: $15,014,319

In 2012, the production company Parkes+MacDonald landed a $10 million fund backed by Image Nation Abu Dhabi to develop and package projects and they set this sitcom quality picture up at Fox 2000.  The budget for Keeping Up With The Joneses was $40 million and FOX financed and received some capital from TSG Entertainment — which invests into FOX’s slate of films between a quarter of the costs and half of the costs, depending on the project.

Director Greg Mottola (Superbad, Adventureland) did his big screen career no favors from helming this hack work, which was originally dated for an April 1st release, but the picture was order back for reshoots and pushed back.  Keeping Up With The Joneses was later rescheduled for October 21st — only three weeks after the long delayed Zach Galifianakis starrer Masterminds would open.  FOX gave this stinker a strong marketing push and invested $17.56M into national TV ads (as per iSpotTV) and millions more into other traditional means of marketing, with a domestic P&A spend in the $30 million range.  In the week up to its release, Keeping Up With The Joneses was tracking for an opening near $12 million, but as atrocious reviews began to pour in, estimates lowered to $6 – $8 million.

This disposable studio comedy opened over the crowded weekend against Boo! A Madea Halloween, Jack Reacher: Never Go Back and Ouija: Origin of Evil and was dead on arrival with $5,461,475 — placing #7 for the weekend led by Boo!.  Keeping Up With The Joneses also posted the 8th worst opening for a movie booked into over 3,000 theaters.  There was a modest 37.9% second weekend decline to $3,390,107 but then it sank 67.8% in its third frame to $1,092,302 and promptly lost most of its theater count.  The domestic run closed with just $14,904,426.

Keeping Up With The Joneses was clearly a comedy designed for the domestic market and predictably pulled in soft numbers overseas.  The offshore cume was only $15 million.  The worldwide gross was $29.9M and FOX would see returned about $16.4M after theaters take their percentage of the receipts — which would leave much of the global P&A expenses in the red and the budget at a loss.

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