Concussion

Budget: $35 millionFinanced by: Sony; Village Roadshow; LStar Capital
Domestic Gross: $34,531,832Domestic Distributor: Sony
Overseas Gross: $14,128,611
Directed by: Peter Landesman
Starring:
Will Smith
Produced by: Ridley Scott

concussion box office The budget for Concussion was $35 million and it was co-financed by Sony, Village Roadshow and LStar Capital and Sony positioned the Will Smith vehicle as their Christmas release.  Concussion opened in a very crowded holiday market, competing for auds against Daddy’s Home, Joy and the Point Break remake, as well as the behemoth holdover Star Wars: The Force Awakens and the wide expansion of The Big Short.  After an expensive P&A spend, tracking was soft for Concussion and this subject matter had already been over exposed on television, in print and in the media.  Reviews were mixed, which quieted most award buzz and it opened within its modest expectations at $10,513,749 — and ironically lost some auds on Sunday from numerous NFL games being broadcast.  Concussion placed #7 over its first frame, which Star Wars easily led and it opened just slightly above Point Break.  Audiences gave the pic a solid A cinemascore and Concussion declined only 25.4% over the New Year frame to $7,846,281 but collapsed 61.4% in its third weekend to $3,029,367 which ended its chance at breaking out.  The pic closed its run with only $34,531,832 — a troubling number since the topical NFL theme would be largely dependent on the domestic market, as most countries would have little interest in American football.  After theaters take their percentage of the gross about $18.9 million would be returned, which would not even cover half of the P&A spend or any of the budget.

From the hacked Sony emails posted by WikiLeaks, Sony’s box office projections were estimated at $32 million from overseas markets, but Concussion performed poorly in every market, grossing an anemic $14.1 million.

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