|Budget: $30 million||Financed by: Reliance Entertainment; IM Global|
|Domestic Gross: $7,791,979||Domestic Distributor: The Weinstein Company|
|Overseas Gross: $7,600,000||
Directed by: Mark Waters
Produced by: Don Murphy
Following the success of the Twilight series, worldwide distributors were hoping another beloved YA franchise would strike gold with the $30 million budgeted Vampire Academy — the first of what was to be a lucrative franchise. Financiers Reliance Entertainment and IM Global quickly sold off worldwide rights before the cameras were even rolling, limited their exposure to the $30 million, most of which was financed by the pre-sales. At the European Film Market in Berlin, The Weinstein Co. won US bidding rights on the hot title and committed upwards of $30 million for marketing, hoping to cash in on the YA vampire craze.
Vampire Academy was originally scheduled to open over the Valentine’s Day frame, but less than a month before its release The Weinstein Co. pushed it forward one week — where it would bow against The LEGO Movie and The Monuments Men. The pic was booked in 2,676 theaters, was not screened for critics and was tracking for a $10 million opening, but was dead on arrival with $3,921,742. It placed #7 for the weekend led by The LEGO Movie. Vampire Academy fell 51.3% in its second frame to $1,911,651 and promptly lost most of its theater count. The domestic run closed with just $7,791,979. The Weinstein Co. would see returned about $4.2 million after theaters take their percentage of the gross, barely denting their P&A spend and unreported acquisition amount.
Vampire Academy was a total dud overseas and managed to pull in only $7.6 million, across many distributors who overpaid for this would-be franchise starter. After the poor numbers were rolling in from the worldwide release, the theatrical release was canceled in the UK and it was dumped straight to video.