Mr. Peabody & Sherman
- Rate Movie[Total: 14 Average: 3.5]
- Directed By: Rob Minkoff
- Written By: Craig Wright
- Release Date: March 7, 2014
- Domestic Distributor: FOX
- Cast: Ty Burrell, Max Charles, Lauri Fraser
Box Office Info:
|Budget: $145 million||Financed by: Dreamworks Animation|
|Domestic Box Office: $111,506,430||Overseas Box Office: $164,191,609|
The budget for Mr. Peabody & Sherman cost DreamWorks Animation $145 million to produce and Dreamworks Animation’s distribution deal with FOX gave an 8% fee of the theatrical and home video markets for use of their distribution resources. DreamWorks Animation took a $57 million loss on this animated blunder and the troubled animation studio was just coming off a loss on Turbo and Rise Of The Guardians. In November 2014 DreamWorks Animation would release Penguins Of Madagascar and then took a $57.1 million write down. Along with Penguin’s impairment charge for the quarter, DreamWorks Animation also took a write down of $54.6 million for layoffs, and $155.5 million from unreleased movies B.O.O. and Monkeys Of Mumbai.
Mr. Peabody & Sherman was originally dated for November 1, 2013 but FOX recommended they push it back to March 2014. It was rescheduled for March 7, opening against 300: Rise Of An Empire. In addition to an expensive marketing blitz, DreamWorks partnered with McDonald’s, Hallmark Cards, Funko for vinyl figures and bobbleheads, IDW Publishing and many other corporate promotional tie-ins. The pic opened as The Lego Movie was still going strong at the box office and Mr. Peabody & Sherman bowed with $32,207,057 — placing #2 for the weekend led by 300. It had decent enough weekly holds and closed its domestic run with $111,506,430.
The animated movie pulled in $164,191,609 overseas and $275.6 million seems like very healthy worldwide box office gross, just not when the film cost a staggering $145 million to produce and about $125 million to market worldwide.
One CommentLeave a Reply
Going by the 55% domestic split and 40% overseas split with theaters, this film would only have barely recovered its P&A costs ($127 million returned over a $270 million total investment)