- [Total: 2 Average: 2]
- Directed By: Ivan Reitman
- Written By: Scott Rothman, Rajiv Joseph
- Release Date: April 11, 2014
- Domestic Distributor: Lionsgate
- Cast: Kevin Costner, Jennifer Garner, Ellen Burstyn, Frank Langella
Box Office Info:
|Budget: $25 million||Financed by: OddLot; Summit/Lionsgate|
|Domestic Gross: $28,842,237||Overseas Gross: $981,962|
Draft Day was originally set up at Paramount, but its option ran out in late 2012 and Lionsgate picked up the project. The movie was co-financed by OddLot and Summit/Lionsgate for an estimated $25 million and received the full support of the very image conscious NFL. The NFL even vetoed a scene, in which an effigy of Costner’s character is hung and the picture conformed to propagandist standards of the league.
The pic was dated for April 11, about a month prior to the actual NFL draft day and the Kevin Costner vehicle was given given a strong marketing push by Lionsgate, including a very pricey Super Bowl TV spot. Even with additional exposure from the NFL, Draft Day was tracking for a soft $12 million opening. Reviews were mixed. It opened against Rio 2 and Oculus and came in soft with $9,783,603 — placing #4 for the weekend led by holdover Captain America: The Winter Soldier. Draft Day saw a 41.6% second weekend decline to $5,713,076 and then fell 51.3% to $2,783,208 in its third frame, which ended its chances at breaking out. Draft Day closed its US run with $28,842,237. Lionsgate would see returned about $15.8 million after theaters take their percentage of the gross, which would not cover the P&A costs or any of their exposure to the budget.
American Football themed movies have little appeal outside of the US and Draft Day was theatrically released in just a handful of territories and cumed a mere $981,962.