- [Total: 5 Average: 1]
- Directed By: Robert Schwentke
- Written By: Phil Hay, Matt Manfredi
- Release Date: July 19, 2013
- Domestic Distributor: Universal
- Cast: Jeff Bridges, Ryan Reynolds, Kevin Bacon, Mary-Louise Parker
Box Office Info:
|Budget: $154 million||Financed by: Universal|
|Domestic Gross: $33,618,855||Overseas Gross: $45,457,823|
R.I.P.D. was financed by Universal and Deadline‘s sources listed the gross budget as $184.1 million and after a $28.1 million tax rebate, the net budget was $154 million. Adding to the exorbitant costs, was just four months before it was set to be released on July 19, Universal spent millions on a conversion to 3D. It’s hard to imagine a less appealing trailer and marketing material than this cheap looking Men in Black knockoff, starring a mouth full of marbles mumbling Jeff Bridges and a bored looking Ryan Reynolds. R.I.P.D. was tracking poorly and Universal knew they had a complete creative misfire on their hands and reduced the marketing spend to cushion the blow. Speaking about the movie, Jeff Bridges was quoted as saying “I was a little underwhelmed.” Indeed.
R.I.P.D. bowed against The Conjuring, Turbo (featuring the voice of Ryan Reynolds) and Red 2 (pointless trivia: Robert Schwentke directed Red). Universal did not screen this stinker for critics and it opened to a terrible $12,691,415 — placing #7 for the weekend led by The Conjuring. Audiences gave R.I.P.D. a poor C+ cinemascore and it sank 52.2% in its second weekend to $6,070,525 and declined 60.3% in its third session to $2,409,855 and promptly lost most of its theater count. The domestic run closed with just $33,618,855. Universal would see back about $18.5 million after theaters take their percentage of the gross, which would not even cover the ad spend.
The film didn’t fare any better outside the US with Universal releasing in most territories to just $45,457,823, with $13 million of that coming from Russia. Studio fare doesn’t misfire much worse than R.I.P.D.