Rock of Ages
- [Total: 5 Average: 2.2]
- Directed By: Adam Shankman
- Written By: Justin Theroux, Chris D’Arienzo, Allan Loeb
- Release Date: June 15, 2012
- Domestic Distributor: Warner Bros (New Line)
- Cast: Julianne Hough, Alec Baldwin, Tom Cruise
Box Office Info:
|Budget: $75 million||Financed by: Warner Bros|
|Domestic Gross: $38,518,613||Overseas Gross: $22,513,319|
“It was a complete disaster… horrible movie.”
After Mamma Mia! became a global success back in 2008, New Line/Warner Bros won the rights in December 2008 to make a big screen adaptation of the stage production of Rock of Ages that was in a bidding war between studios. The $75 million budgeted musical was financed by Warner Bros and first dated for June 1st. WB then shifted the date to June 15, which was previously reserved for Jack the Giant Slayer, which was sent back for reshoots.
Rock Of Ages was tracking soft in the weeks up to its release and an opening just north of $20 million was expected. WB booked the pic into 3,470 theaters and primed Rock Of Ages for a limited IMAX run in 35 locations. It bowed against the moronic Adam Sandler pic That’s My Boy.
Reviews were mixed, leaning negative and Rock Of Ages came in way below expectations with $14,437,269 — placing #3 for the weekend led by holdover Madagascar 3: Europe’s Most Wanted. Rock Of Ages declined 47% to $7,655,377 in its second weekend and crashed in its third weekend 62.8% to $2,844,339 and promptly lost most of its theater count. The domestic run closed with only $38,518,613.
After an expensive overseas rollout, the film was a disaster in almost every market, grossing a total of $22.5 million. The worldwide cume was $61 million and WB would see returned about $33.5 million after theaters take their percentage of the gross — far below the P&A expenses and the budget would not be dented by the theatrical receipts.