- [Total: 8 Average: 2.3]
- Directed By: Peter Berg
- Written By: Jon Hoeber, Erich Hoeber
- Release Date: May 18, 2012
- Domestic Distributor: Universal
- Cast: Taylor Kitsch, Alexander Skarsgård, Rihanna, Liam Neeson
Box Office Info:
|Budget: $209 million||Financed by: Universal|
|Domestic Gross: $65,422,625||Overseas Gross: $239,967,035|
Battleship cost Universal a gargantuan $209 million, though most estimates have the budget significantly higher. In its quarter filing report Comcast reported that its Universal Pictures division posted an $83 million loss, mostly attributed to the poor box office performance of Battleship.
This turkey starring Taylor Kitsch of the record breaking money loser John Carter (released just two months earlier), opened overseas before its domestic bow and Battleship pulled in a healthy $239M. The US release was originally set for the Memorial Day frame, but it was pushed forward to May 18. Despite bad buzz trailing the picture into release, Universal gave Battleship an expensive marketing blitz, which never made the movie look like anything more than a derivative Transformers knockoff. In addition to the traditional ad spend, Universal partnered with dozens of corporations including Coca-Cola, Kraft, Subway, Nestle, etc. — where the companies spent over $50 million tying in their crappy products with this crappy movie.
Audience awareness of Battleship was at very high levels, but the opening projections were around $40 million — which were troubling numbers for a film of this expense and plans to franchise this property. Reviews were poor and Battleship bowed against The Dictator and What to Expect When You’re Expecting and it would see direct competition from The Avengers in its third weekend. The film came in way below expectations at $25,534,825 — placing #2 for the frame led by The Avengers. It declined a steep 56.7% in its second frame to $11,050,470, when Men In Black 3 opened and continued to post large weekly drops. The domestic run closed with just $65,422,625.
Director Peter Berg would find box office redemption the following year with Lone Survivor and was quoted by The Hollywood Reporter as saying that the less expensive Lone Survivor would allow him to “buy back my reputation.”