Alex Cross

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  • Directed By: Rob Cohen
  • Written By: Marc Moss, Kerry Williamson
  • Release Date: October 19, 2012
  • Domestic Distributor: Lionsgate
  • Cast: Tyler Perry, Edward Burns, Matthew Fox

Box Office Info:
Budget: $23 million Financed by: QED; Emmett/Furla; James Patterson Entertainment
Domestic Box Office: $25,888,412 Overseas Box Office: $9,538,347

The budget for Alex Cross was $23 million (after tax credits) and it was co-financed by QED and Emmett/Furla.  QED pre-sold the project, which was a hot title for distributors.  As production was set to go, $5 million in financing fell through and to keep the project from falling apart, the novelist of the Alex Cross series James Patterson invested the $5 million.  Domestic rights were acquired by Summit, which was in a bidding match with Lionsgate over the property and Lionsgate purchased Summit in early 2012 and released the picture — which should have been a perfect fit as they have made killing over the years releasing Tyler Perry’s films.

Alex Cross was dated for October 19 and bowed against Paranormal Activity 4.  QED was so confident the picture would gross at least $20 million opening weekend, that they began negotiations for finance and pre-selling a sequel with the pun-tastic title Double Cross.  Audiences rejected Perry doing something outside of his usual schtick and the film opened to a poor $11,396,768 — which stopped QED from developing the sequel.  Even with a solid A cinemascore, Alex Cross sank 55% in its second weekend to $5,133,486 and collapsed 61.9% in its third session to $1,958,360.  The domestic run closed with a poor $25,888,412.  After theaters take their percentage of the gross, Lionsgate would see back about $13.75 million, which leaves part of their P&A spend in the red.

Outside of the US Perry is mostly unknown, with most of his films never even receiving a home video release in the majority of countries and the ‘hot’ title that distributors overpaid for, made just $9.5 million across dozens of territories and distributors.  The film was dumped straight to video in Germany.

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