- [Total: 4 Average: 1.5]
- Directed By: David Dobkin
- Written By: Jon Lucas, Scott Moore
- Release Date: August 5, 2011
- Domestic Distributor: Universal
- Cast: Ryan Reynolds, Jason Bateman, Leslie Mann
Box Office Info:
|Budget: $52 million||Financed by: Universal; Relativity Media|
|Domestic Gross: $37,081,475||Overseas Gross: $38,753,649|
“The script was incredible, but unfortunately it didn’t have a lot of box office success.”
Universal picked up Jon Lucas and Scott Moore’s The Change-Up screenplay, after the duo had penned the huge hit The Hangover (2009) and fast tracked the project into development. Universal financed the $52 million production, with some capital from Relativity — which was far too expensive for a silly R-rated body switching comedy. The Change-Up was dated for August 5, 2011 and after testing very well with audiences, the studio gave the picture an expensive marketing push.
Despite the marketing blitz, The Change-Up was tracking softly and to drum up interest Universal held 350 nationwide screenings to spread word of mouth. Tracking did not improve and as a last ditch effort, they offered discounted $6 tickets through DailyCandy to attract viewers. There was also a glut of comedies in the marketplace, including Horrible Bosses which also toplined Jason Bateman and had opened only 4 weeks earlier. Crazy, Stupid, Love. was released the weekend prior and Friends with Benefits was released two weeks earlier. Ryan Reynolds had a rough summer between The Change-Up and his mega-budgeted Green Lantern bombing two months prior.
The Change-Up bowed as counter-programming to Rise Of The Planet Of The Apes and landed terrible reviews. It pulled in a poor $13,531,115 — placing #4 for the weekend led by Apes. The Change-Up sank 53.4% in its second frame to $6,306,645 and fell 55.2% in its third session to $2,824,945. The domestic run closed with $37,081,475 — hardly a terrible number for a gross out comedy, but a terrible number for a gross out comedy that cost $52 million plus a marketing spend far over $30 million.
The Change-Up did mediocre business for a comedy overseas, pulling in $38.7M. The worldwide total was $75.4M and Universal would see returned about $41.4M after theaters take their percentage of the gross — leaving much of the P&A expenses in the red and the budget untouched by the theatrical receipts.