Prince of Persia: The Sands Of Time
- [Total: 7 Average: 3.6]
- Directed By: Mike Newell
- Written By: Boaz Yakin, Doug Miro, Carlo Bernard
- Release Date: May 28, 2010
- Domestic Distributor: Disney
- Cast: Jake Gyllenhaal, Gemma Arterton, Ben Kingsley
Box Office Info:
|Budget: $200 million||Financed by: Disney|
|Domestic Gross: $90,759,676||Overseas Gross: $245,606,000|
Prince of Persia: The Sands Of Time was fully financed by Disney with a huge $200 million price tag and producer Jerry Bruckheimer predicted this video game adaptation would spawn a new franchise as successful as The Pirates of the Caribbean. Instead of a lucrative franchise, Disney took a massive unspecified write-down on Prince of Persia: The Sands Of Time and it joined the ranks as one of the biggest flops of 2010.
Prince of Persia: The Sands Of Time was dated for the potentially lucrative Memorial Day holiday frame on May 28, 2010 and Disney gave the expensive tentpole the full weight of their marketing machine. The mouse house spent over $75M just on a domestic P&A blitz and launched a line of toys, Legos and costumes for this would-be blockbuster.
Reviews were mixed and Prince of Persia: The Sands Of Time bowed against the female skewing Sex And The City 2 and it disappointed with $30,095,259 — placing #3 behind Shrek Forever After and Sex And The City 2. It sank 53.4% in its second weekend to $14,019,131 and fell 53.7% in its third frame to $6,486,150. The domestic run closed with a less than blockbuster $90,759,676.
Prince of Persia: The Sands Of Time pulled in healthy numbers overseas with a $245.6 million gross, but it was not enough to pull the poor US numbers out of the red and the picture into profit. The worldwide total came to $336.3 million, but Disney would see back about $185 million after theaters take their percentage of the gross — which would cover the massive global P&A spend, but leave most of the budget in the red. Disney and Bruckheimer had a tough time in 2010 with their other collaboration The Sorcerer’s Apprentice also ending in a write-down just a few weeks later.