- Rate Movie
- Directed By: George Tillman Jr.
- Written By: Tony Gayton, Joe Gayton
- Release Date: November 24, 2010
- Domestic Distributor: CBS Films
- Cast: Dwayne Johnson, Billy Bob Thornton, Carla Gugino
Box Office Info:
|Budget: $24 million||Financed by: CBS Films; Sony|
|Domestic Box Office: $23,240,020||Overseas Box Office: $12,552,925|
The budget for Faster was $24 million and newly formed CBS Films co-financed this action vehicle for Dwayne Johnson with Sony. CBS would distribute Faster in the US and Sony would handle all overseas distribution and marketing. CBS Films started off the year with their inaugural release Extraordinary Measures, which was a box office disaster and their second film was the generic romantic comedy The Back-Up Plan which fared a bit better. This was the third and final picture of 2010 and CBS Films COO Bruce Tobey was fired a week after Faster opened to poor numbers.
Faster was dated for the Thanksgiving holiday frame on November 24, 2010 and it bowed against Tangled, Burlesque and Love and Other Drugs. Faster was supported with a strong P&A push and had lots of free marketing and exposure on CBS stations. Reviews were mixed leaning negative and tracking was pointing to an opening just over $15M for the 5-day holiday frame.
Faster disappointed with $12,002,840 (3-day gross of $8,523,153) — placing #7 on the charts led by Harry Potter and the Deathly Hallows Part 1. Auds gave the film a poor C+ cinemascore and Faster sank 53.8% in its second session to $3,934,600 and fell 56% to $1,731,840 in its third weekend and then promptly lost most of its theater count. The domestic run closed with a poor $23,240,020. CBS Films would see returned about $12.7M after theaters take their percentage of the gross — far below P&A expenses and the theatrical receipts would not touch the budget.
Sony put the film out overseas to terrible numbers in most markets and it pulled in just $12.5 million. Faster is Dwayne Johnson’s lowest grossing wide release film.