|Budget: $38 million||Financed by: Summit; Icon|
|Domestic Gross: $31,811,527||Domestic Distributor: Summit|
|Overseas Gross: $17,047,091||
Directed by: Paul McGuigan
Produced by: Bruce Davey
Push was co-financed by Summit Entertainment and Icon for $38 million. Icon would handle distribution duties in Australia, New Zealand, the UK and pre-sell the rights in Asia and South Africa. Summit would handle domestic distribution and pre-sales to every other international market. Summit had just gotten into the distribution business in November 2007 with their low rent horror title P2, after years of being one of the biggest distribution sales companies. Summit greenlit two productions within the same time period, which were to be franchise hopefuls — Push and Twilight. Just try to guess which one spawned a series.
Push was dated for February 6, 2009 and bowed against He’s Just Not That Into You, The Pink Panther 2 and Coraline (voiced by Push co-star Dakota Fanning). The film received negative reviews and was tracking poorly, but opened above expectations at $10,079,109 — placing #6 for the weekend led by He’s Just Not That Into You. Push declined a very modest 31.9% in its second weekend (the Valentine’s Day frame) to $6,863,022 but it sank 54.5% in its third frame to $3,119,656. Push closed its domestic run with a soft $31,811,527. Summit would see returned about $17.4 million after theaters take their percentage of the gross, which would not cover their P&A spend or their exposure to the budget.
Icon saw awful results in Australia with just $765,880 and the UK gross was a poor $1,826,729. The overseas total was $17 million across numerous distributors and the film was sent straight to video in Germany.
Summit seemed more concerned for having a franchise than making sure this is a complete film. Sure, some of the plot threads and characters end, but the film doesn’t exactly have an end, as it just stops. You expect a serial ‘to be continued…’ text to appear and after this did middling box office business, a sequel will never materialize. Summit did attempt to retool the property into a TV series after the film did poor numbers, but the show was passed by every network.