12 ROUNDS

12 Rounds

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  [Total: 7 Average: 2.3]
  Genre(s): Action

• Directed By: Renny Harlin
• Written By: Daniel Kunka
• Release Date: March 27, 2009
• Domestic Distributor: Fox Atomic
• Cast: John Cena, Aidan Gillen, Ashley Scott
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Box Office Info:

Budget: $24 million	Financed by: WWE
Domestic Gross: $12,234,694	Overseas Gross: $5,045,632

12 Rounds was fully financed by WWE for $24 million and it went out worldwide through their distribution arrangement with FOX, which released the picture stateside through their short lived Fox Atomic division.  12 Rounds was the first WWE Studios project since 2007 when the company temporarily suspended their theatrical releases to reevaluate their approach to choosing projects after The Condemned flopped.  WWE decided to abandon their R rated films and focus on PG-13 fare.

12 Rounds opened in the US as counter-programming to the animated Monsters Vs. Aliens and the horror pic The Haunting In Connecticut and it predictably received terrible reviews.  It tanked with $5,329,240 — placing #7 for the weekend led by Monsters Vs. Aliens.  The following weekend Fast And Furious entered the market, which the low rent action pic 12 Rounds was no match for and it sank 57.6% to $2,260,906 and the domestic run was over with just $12,234,694.  FOX shuttered Fox Atomic three weeks after this opened poorly.

Overseas 12 Rounds pulled in awful numbers everywhere and the reported overseas total was an anemic $5 million.  After the terrible box office numbers, WWE left their distribution deal at Fox and opted to self distribute and reduce the budgets of their future projects.  In an investor financial report WWE issued the following statement: ‘We participate in revenues generated by the distribution of these films after the print, advertising and distribution costs incurred by our distributors have been recouped and the results have been reported to us. Accordingly, we have not recorded revenues for 12 Rounds.‘  After stronger than expected home video sales, in WWE’s 2011 first quarter financial report, they lowered the long term expected loss on 12 Rounds and issued a $2.8 million impairment charge.  The DVD/Blu-Ray sales were enough to spawn two very low budget direct to video sequels.