- Directed By: Neil Marshall
- Written By: Neil Marshall
- Release Date: March 14, 2008
- Domestic Distributor: Rogue
- Cast: Rhona Mitra, Bob Hoskins
Box Office Info:
|Budget: $33 million||Financed by: Rogue; Intrepid Pictures; Crystal Sky Pictures|
|Domestic Gross: $11,008,770||Overseas Gross: $11,202,656|
“I learned a sh-t load from the failure of this film, more than any other film.”
–Director Neil Marshall
Doomsday was developed at Universal’s short lived genre branch Rogue Pictures, which would be the label’s biggest budget project at $33 million. Financing came from Rogue, Intrepid Pictures and Crystal Sky Pictures. Doomsday was the first movie greenlit under the new president of production at Rogue Andrew Rona, who left Dimension Films weeks prior. Rogue sold overseas rights and handled domestic distribution.
Doomsday was dated for March 14 and had little buzz going into release. It bowed against Dr. Seuss’ Horton Hears a Who! and Never Back Down, which would also compete for similar auds. Rogue did not screen Doomsday for critics, but the reviews that eventually posted were mixed and far from awful. Doomsday was dead on arrival with $4,926,565 — placing #7 for the weekend led by Dr. Seuss’ Horton Hears a Who!. Doomsday sank 54.3% in its second weekend to $2,249,880 and was out of release after only four weeks with a poor $11,008,770. Rogue would see back about $6 million after theaters take their percentage of the gross, which would not even cover the modest P&A costs.
Doomsday did equally as terrible at the box office overseas and Universal distributed in the UK to a poor $2 million, which posted the film’s strongest numbers. The overseas total was an anemic $11.2 million and the film went straight to video in Australia. Neil Marshall had apparently planned a sequel, which never materialized after this flopped.