Son Of The Mask
|Budget: $93 million||Financed by: New Line; Radar Pictures|
|Domestic Gross: $17,018,422||Domestic Distributor: New Line|
|Overseas Gross: $40,534,219||
Directed by: Lawrence Guterman
Produced by: Toby Emmerich
New Line offered up this belated sequel to The Mask (1994) nobody asked for and it would be the second time New Line tried to franchise a Jim Carrey movie without Jim Carrey — the first being Dumb and Dumberer: When Harry Met Lloyd. New Line financed the expensive Son Of The Mask for $93 million with Radar Pictures. New Line’s exposure to the budget was reported by the studio as $20 million after strong pre-sales to overseas distributors, which covered most of the budget.
Son Of The Mask was originally going to have a summer 2004 release, but was pushed back to October 15, 2004 and moved again to February 18, 2005 over the four-day Presidents’ Day weekend. Son Of The Mask was savaged by critics and the movie had little buzz going into release. Marketing material that looked like an unholy mix of Baby Geniuses and Looney Tunes turned off older fans of the original and the comics. It bowed against Constantine and Because of Winn-Dixie, which was also competing for family auds. Son Of The Mask pulled in a disastrous $7,511,675 for the weekend and $9,100,115 over the 4-day frame — placing #4 at the box office led by the holdover Hitch. The film declined 49.1% in its second frame to $3,822,241 and saw a steep 69.8% third weekend decline to $1,153,357 when the Vin Diesel family pic The Pacifier opened. Son of the Mask closed its domestic run with only $17,018,422. New Line would see returned about $9.3 million after theaters take their percentage of the gross, which would not even cover 1/3 of their P&A costs and none of the budget they were still exposed to.
Overseas, the numerous distributors who overpaid for the movie saw Son of the Mask post mostly weak numbers. Entertainment distributed in the UK where it pulled in a soft $6.1 million and the film did ok in Japan with $12.2 million, but in most territories the film flopped and its overseas cume was $40,534,219.
After Son Of The Mask bombed, New Line production head Toby Emmerich said he would go forward with sequels only if original stars are involved, which at the time New Line was trying to push Elf 2 into production.