In The Mix
- Directed By: Ron Underwood
- Written By: Jacqueline Zambrano
- Release Date: November 23, 2005
- Domestic Distributor: Lionsgate
- Cast: Usher Raymond, Chazz Palminteri, Emmanuelle Chriqui
Box Office Info:
|Budget: N/A||Financed by: Lionsgate|
|Domestic Gross: $10,223,896||Overseas Gross: $0|
Lionsgate financed this Usher vehicle for an unreported amount and this low key release received a $9 million marketing campaign from the mini-major. In The Mix would also mark the end of theatrically released movies from Ron Underwood, the once promising director of Tremors and City Slickers, who saw his career derailed from the fiasco The Adventures Of Pluto Nash (2002). After that mega flop, he ended up directing a slew of made for TV movies, before landing a payday to helm this horsesh-t.
In The Mix opened in the US over a very crowded Thanksgiving frame against Yours, Mine and Ours, Rent, The Ice Harvest, Just Friends and the wide expansion of Pride and Prejudice. Lionsgate booked the pic in 1,608 theaters and it was dead on arrival with $4,448,491 — placing #9 over the holiday, which was won by Harry Potter and the Goblet of Fire in frame two. In The Mix it sank 58% the following weekend to $1,867,971 and promptly lost most of its theater count. It closed its run after five weeks with only $10,223,896. Lionsgate would see back about $5.6 million after theaters take their percentage of the gross. CEO Jon Feltheimer publicly blamed In The Mix during an investor conference call for posting a further loss for their fiscal year income. Feltheimer said Lionsgate would take at least a $15 million loss on In The Mix.
The film went straight to video in the few overseas markets where it found distribution. Usher had other starring vehicles in development, including a project called Step in the Name of Love at MGM and nothing ever materialized after In The Mix flopped at the box office.