New York Minute

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  • Directed By: Dennie Gordon
  • Written By: Emily Fox, Adam Cooper, Bill Collage
  • Release Date: May 7, 2004
  • Domestic Distributor: Warner Bros
  • Cast: Ashley Olsen, Mary-Kate Olsen, Eugene Levy

Box Office Info:
Budget: $30 million Financed by: Warner Bros
Domestic Gross: $14,071,441 Overseas Gross: $7,218,385

Home video superstars Mary-Kate Olsen and Ashley Olsen had minted a fortune for Warner Home Video for over a decade, when New York Minute was packaged for the twins at Warner Bros — and they unsuccessfully made the leap to the big screen (again).  WB financed New York Minute for $30 million.  WB had previously developed a theatrical project for the girls back in 1995 It Takes Two, which pulled in an unsuccessful $19.4M at the box office, but amassed over $75M in video sales.

Warner Bros dated New York Minute for May 7, 2004, where there was a glut of teenage fare aimed at girls already in release, including Mean Girls, 13 Going On 30 and Ella Enchanted.  It was booked into 3,006 theaters, as counter-programming to Van Helsing and received awful reviews — not that poor reviews would deter fans of the Olsen twins.  It pulled in $5,962,106 — placing #4 for the weekend led by Van Helsing and New York Minute set a record at the time of release as the lowest grossing opening in over 3,000 theaters.  The pic declined a modest 36% the following frame to $3,814,307 but collapsed 65.9% in its third session to $1,302,152 and promptly lost most of its theater count.  New York Minute closed its domestic run with a poor $14,071,441.

Warner Bros released the film overseas to awful numbers, grossing just $7,218,385.  The worldwide total was $21.2 million.  WB would see returned about $11.6M after theaters take their percentage of the gross — which would leave much of the worldwide P&A costs in the red and the budget untouched by the theatrical receipts.

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  1. This movie was co-produced by Dualstar, which was the Olsen’s company who distributed all of Olsen’s straight-to-video movies. After this movie bombed they (and the Olsens) never made another movie, and the company now only sells fragrances.

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