After The Sunset

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    [Total: 3 Average: 2.7]
  • Directed By: Brett Ratner
  • Written By: Paul Zbyszewski, Craig Rosenberg
  • Release Date: November 12, 2004
  • Domestic Distributor: New Line
  • Cast: Pierce Brosnan, Salma Hayek, Woody Harrelson

Box Office Info:
Budget: $60 million Financed by: New Line
Domestic Box Office: $28,331,233 Overseas Box Office: $33,016,564

After The Sunset was developed at New Line with John Stockwell attached as the director.  After casting was mostly complete and production was approaching, Stockwell left over creative differences and went onto helm Into The Blue.  New Line had an option on Brett Ratner to make a picture for them after Rush Hour 2 and After The Sunset fulfilled that contractual agreement.  It became The Rat’s first flop.  New Line financed the film for $60 million and sold off the overseas distribution rights, which would help limit their exposure to the budget.

After The Sunset was dated for November 12, 2004 and to help spread word of mouth, New Line successfully sneak previewed the film in 1,000 theaters to 85% capacity one week before its release.  After The Sunset received awful reviews and opened against The Polar Express, Seed Of Chucky and Bridget Jones: The Edge of Reason.  It pulled in a soft $11,100,392 —  placing #3 for the weekend led by The Incredibles in its second frame.  New Line was hoping the film would have long legs at the box office and play well through the Thanksgiving holiday marketplace, but After The Sunset sank 54.3% in its second frame to $5,075,005 killing its chances at breaking out.  The film saw a modest 38.9% third weekend (Thanksgiving frame) decline to $3,101,979, but closed its run with a weak $28,331,233.  New Line would see back about $15.5 million after theaters take their percentage of the gross, which would leave part of the P&A expenses in the red and their exposure to the budget also in the red.

Entertainment distributed in the UK and After The Sunset pulled in a poor $3.3 million and Roadshow distributed in Australia to a terrible $1.3 million.  Spain posted the highest gross at $4.8 million and the overseas cume was $33,016,564 across numerous distributors.

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