View From The Top

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  • Directed By: Bruno Barreto
  • Written By: Eric Wald
  • Release Date: March 21, 2003
  • Domestic Distributor: Miramax
  • Cast: Gwyneth Paltrow, Christina Applegate, Mark Ruffalo, Mike Myers

Box Office Info:
Budget: $40 millionFinanced by: Miramax
Domestic Gross: $15,614,000Overseas Gross: $3,912,014

”The worst movie ever!”
Gwyneth Paltrow

view from the top 2003
Miramax purchased Eric Wald’s View From the Top spec script for $450,000 guaranteed against $600,000 in June 1999.  View From The Top was financed by Miramax for reportedly just shy of $40 million.  Filming began at the end of 2000 and it was expected to be released in late 2001, but was delayed after the September 11th attacks, as Miramax claimed people might not want to watch a comedy about an airline — which sounds ridiculous and the speculation was that the movie simply was not funny and this was an excuse to rework it.

Indeed, after numerous rounds of being re-edited, View From The Top was continually delayed.  Buzz became toxic and it bounced all over the release calendar and View From The Top finally saw a release on March 21, 2003.  The full scale Iraq invasion began the day prior to its release and news coverage of the war kept many auds at home.  Accompanying the negative buzz and grim national mood as it began war, was awful reviews.  It bowed against DreamcatcherBoat Trip and Piglet’s Big Movie.

Miramax booked the pic into 2,508 theaters and it pulled in $7,009,513 — placing #4 for the slow weekend led by the holdover Bringing Down The House.  View From The Top declined 49.8% the following weekend to $3,516,872 and sank 62.9% to $1,304,293 in its third frame.  The domestic run closed with just $15,614,000.  Miramax would see back about $8.5 million after theaters take their percentage of the gross, which would leave much of the P&A costs in the red and the budget untouched.

View From The Top saw a small release overseas, pulling in just $3,912,014 across numerous distributors.

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