Bait

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  • Directed By: Antoine Fuqua
  • Written By: Andrew Scheinman, Adam Scheinman, Tony Gilroy
  • Release Date: September 15, 2000
  • Domestic Distributor: Warner Bros
  • Cast: Jamie Foxx, David Morse, Robert Pastorelli

Box Office Info:
Budget: $35 millionFinanced by: Castle Rock; Village Roadshow
Domestic Gross: $15,325,127Overseas Gross: $146,842

bait 2000 movie
The budget for Bait was $35 million and it was co-financed by Castle Rock, which was housed at Warner Bros and Village Roadshow.  This was the first major studio vehicle packaged around Jamie Foxx, who had top-lined low-rent projects like Held Up and Booty Call.  Warner Bros handled distribution duties for Bait and scheduled the movie for September 15, which was also the opening ceremony for the 2000 Summer Olympics in Sydney.

Bait received mostly awful reviews and it was the only wide release dated for the weekend.  It tanked with $5,485,591 — placing #2 for the slowest weekend in three years since January 1997.  Box office attendance was depressed from the Olympics and holdover The Watcher led the frame with just $5.8 million.  Audiences enjoyed the pic more than critics and awarded it an A- cinemascore and Bait declined a modest 38.6% the following weekend to $3,365,674 and then it fell 48.5% to $1,731,888 in its third session.  Bait closed its domestic run with a terrible $15,325,127.  Warner Bros would see returned about $8.4 million after theaters take their percentage of the gross, which would not cover much of the P&A expenses or any of the budget.

Bait was sent straight to video in most overseas markets and the recorded offshore gross is a mere $146,842.

Castle Rock had Proof Of Life bomb in December and had only two movies in 2001, the flops Hearts In Atlantis and The Majestic.  In 2002, Warner Bros closed Castle Rock’s physical production departments and the company would no longer have any of its own public relations and 16 of Castle Rock’s 46 employees were fired and the rest absorbed into Warner Bros.  Factoring into Castle Rock’s reduced operations, were the box office losers Proof Of Life, Murder By Numbers, Hearts In Atlantis, The Majestic and also at this time Warner Bros was prepared to finally release Castle Rock’s long delayed and expensive disaster The Adventures Of Pluto Nash.

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