- Directed By: Betty Thomas
- Written By: Susannah Grant
- Release Date: April 14, 2000
- Domestic Distributor: Sony
- Cast: Sandra Bullock, Viggo Mortensen, Dominic West
Box Office Info:
|Budget: $43 million||Financed by: Sony|
|Domestic Gross: $37,170,488||Overseas Gross: $25,028,457|
28 Days was being developed by Columbia president Amy Pascal and quickly came together at Sony. The studio announced on December 1, 1998 that Betty Thomas would direct the picture and in mid January 1999 Sandra Bullock agreed to topline. The budget for 28 Days was $43 million and Sony fully financed. It came, it went, it bombed. Sony dated 28 Days for April 14, where it bowed against Keeping the Faith (which would also court similar auds), American Psycho and the dud Where The Money Is.
Critics were mostly off put by the rehab subject matter being handled like a sitcom and most reviews leaned negative. 28 Days opened with a soft $10,310,672 — placing #2 for the slow weekend led by holdover Rules Of Engagement. It also barely pulled in more money than 28 Days screenwriter Susannah Grant’s other movie in its 5th week of release Erin Brockovich. The film declined a modest 29.2% to $7,301,753 in its second frame and continued to post respectable weekly drops in attendance, but the domestic gross stalled with a disappointing $37,170,488.
Sony did not have better luck with 28 Days overseas, where it cumed $25 million. The worldwide gross was $62.1 million and Sony would see returned about $34.1 million after theaters take their percentage of the gross — which would not cover the global P&A costs or any of the budget. Sandra Bullock saw success later in 2000 with her hit Miss Congeniality. Betty Thomas followed up this directing assignment for Sony with the box office flop I Spy for the studio.