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Movies can help you leverage the power of storytelling and vivid imagery to promote your franchise business. Using powerful audio-visual tools, films allow you to direct your brand’s narrative, encourage great customer engagement, and showcase the strengths of your franchise that resonate with every onlooker. Whether training employees or marketing to potential customers, movies can successfully convey important messages in a matter of hours. A look at the top strategies for using movies to boost your franchise business can help you implement one of the most compelling forms of media in modern history.
Showcase Movies in Waiting Rooms or Common Areas
Showing movies in waiting rooms or common areas can create a desirable ambiance for your franchise business. Movies and entertainment can reduce perceived wait times, alleviate existing frustration or anxiety, and improve customer satisfaction. You can obtain a public performance license for a movie by renting it from an authorized distributor, contacting the copyright holder, or buying a DVD that is licensed for commercial use. In addition, you can reach out to the Motion Picture Licensing Corporation (MPLC) to obtain a blanket license to screen unlimited movies in any of your franchises.
Learn From Business-Geared Movies and Films
Many popular movies resonate with audiences because they depict the universal human experience. From comedies to dramas, movies provide example scenarios that can train each member of your team. For example, business-themed movies like “Trading Places” can teach the impact of innovation and work ethic regardless of your background. Films with antiheroes like “Wolf of Wall Street” show to significance of enthusiasm and the importance of business integrity. Other classics like “Back to the Future” and Star Wars demonstrate the potential reward of relentless training to perfect your brand and reach milestones.
Use Movie-Inspired Themes in Marketing Campaigns
Movie-inspired themes can create exciting momentum for marketing campaigns. For example, your printed marketing materials can feature character archetypes that help customers connect with your brand on a personal level. From archetypes ranging from the warrior to the leader, these characters reinforce the values of your franchise. You may also hire a uniformed spokesperson who helps embody the brand. Marketing campaigns can feature genre story arcs that show your target customer overcoming obstacles and reaching their goals with the help of your product or service. Other ideas include movie-themed contests or sweepstakes on social media or live-streamed motion picture events.
Consider Co-Branding Franchise Merchandise
If you have the budget, consider signing up for strategic partnerships with movie brands. Even if you do not partner with an established Hollywood franchise, many independent or student filmmakers may enter a collaboration to reach a target demographic or gain exposure to a broader audience. Examples of co-branding include product placement within movies or cross-promotion to help sell merchandise.
Create Your Own Short Movies or Films
A great way to harness the power of movies is to create a short film yourself. Hire a cameraperson or budding filmmaker to creatively record your business model or film testimonials about the value of your product or service. You can also use the format of a short documentary to give your audience behind-the-scenes footage of the expertise that goes into your brand. Another option is to create a limited-edition podcast or web series that can highlight how your company benefits consumers.
Watching a great film is more than just a memorable pastime. A good movie can also help you create a solid name for your brand. From screening to filmmaking, explore using movies to share your franchise’s story.
