ROBIN HOOD

Robin Hood

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  Genre(s): Adventure

• Directed By: Otto Bathurst
• Written By: David James Kelly, Ben Chandler
• Release Date: November 21, 2018
• Domestic Distributor: Lionsgate
• Cast: Taron Egerton, Jamie Foxx, Ben Mendelsohn
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Box Office Info:

Budget: $100 million	Financed by: Lionsgate
Domestic Box Office: $30,824,628	Overseas Box Office: $55,053,575

As the creatively bankrupt Hollywood machine continually recycles existing IP, the Robin Hood property was resurrected yet again, just four years after Ridley Scott’s expensive box office disappointment Robin Hood (2010).  Four competing projects were set up at different studios — Disney was developing Nottingham & Hood; Sony had Hood; Warner Bros had an untitled Robin Hood project; and Lionsgate was moving forward with Robin Hood: Origins.

Lionsgate took their project to the European Film Market in February 2016 for international pre-sales and the response was very positive from buyers and this iteration quickly materialized and the competing Robin Hood fare all stalled.  Sony was still bullish on getting in on the Robin Hood business and began development on a spinoff with Margot Robbie called Marian (still at the screenplay stage).

The budget for Robin Hood was $100 million (after a 20% tax credit from Croatia) and was financed through Lionsgate’s pre-sales model — which accounted for the majority of the expenses and mitigated the mini-major’s risk.  In January 2017 the studio presented Power Rangers (2017) and Robin Hood to investors as their next major franchises.  Both were major commercial failures.

Robin Hood was first dated for March 23, 2018 but was moved to September 21 to keep it away from Pacific Rim Uprising.  Lionsgate then swapped the date with A Simple Favor and positioned Robin Hood as their Thanksgiving holiday release — to squeeze as much coin as they could from this stinker quickly before this stale property would inevitably die at the box office.  Robin Hood joined the ranks of other huge budget based on classic literature revisionist fiascos like The Three Musketeers (2011) and Pan (2015).

The picture bowed into a very competitive holiday market against new openers Ralph Breaks the Internet and Creed II.  Reviews were awful and tracking was showing very troubling mid teens numbers for the 5-day frame.  Robin Hood corpsed with $14,297,995 ($9,195,670 weekend gross) — placing #7 on the charts led by Ralph Breaks the Internet.  It declined 48% to $4,781,624 in its second session and closed its domestic run with just $30,824,628.  Lionsgate would see returned about $16.9M after theaters take their percentage of the gross, far below P&A expenses.

Robin Hood was a disaster overseas for the many distributors that overpaid for the rights and it stalled at $55M.